UX/UI at Plus500 -
Homepage UX

Redesigning the Plus500 homepage set a new standard for the company’s digital presence. This project established a comprehensive design system and UX language that would serve as a foundation for the entire platform.

By balancing brand-driven aesthetics with user-centric functionality, the new design created a high-performing gateway that strengthens engagement and drives clear calls to action, ultimately resulting in a 20% conversion rate for paying registrations

UX Strategy & Architecture

Redesigning a financial powerhouse's digital presence required balancing complex technical constraints with an innovative, high-trust UI.

To achieve a modern and intuitive experience, the process involved a deep dive into user flow optimization and screen resolution analytics, ensuring a seamless Mobile-first and Retina-ready display. Every element - from Microcopy and strategic CTA positioning to strict regulatory compliance guidelines - was meticulously crafted to drive usability and brand reliability.

Version Sample A

Version Sample B

UI Design & Modular Hierarchy

Every section was strategically crafted to balance unique content requirements with a cohesive visual identity. By applying a holistic design approach, the design ensured that each component functions as a modular part of a unified product experience.

The following breakdown illustrates the homepage architecture and its core sections: