Advertise
(Academy Projects)

One of the fields which contains visual graphics and design, brainstorming and debating is the advertising world - which is worth experiencing. As in other Design, UI and UX projects, an audience need to be in the center of the thinking, the idea and the world that is created.

On the following projects, form Visual Communications Studies, there's a sample of 'advertising-thinking'.

Client Academy Projects
Class Visual Communication
Year 2007-2008

'Xrf - action design' - Clothing Brand

On the Xrf project - creating a subsidiary of Castro, which presents and markets elegant clothing items, which is inspired from the surfing world and is has a combination of action and refinement.
Xrf - action brand design includes: Logo, catalog, newspaper ads, billboard illustrations, shirt packaging, shoe packaging, storyboard for a TV commercial, price tags and postcards.
The project was made in collaboration with the designer Rinat Peled-Gilad, as part of advertising studies at WIZO-Haifa.

Chili and Loca - Mexican restaurant

In the project - creating an image for a new and unique Mexican restaurant. At the center of the concept is a connection between two Mexican women who seemingly dislike each other and fight a lot, but also cannot do one without the other, since they prepare excellent delicacies only together.
'Chili and Luca - Mexican Restaurant' brand design includes: Logos, business cards, placements, disposable cups, design of delivery vehicles, packaging bags, delivery boxes (for tortillas), labels for spices, menu, story boards for TV commercials.
The project was made in collaboration with the designer Rinat Peled-Gilad, as part of advertising studies at WIZO-Haifa. Story boards Illustrations: Rinat Peled-Gilad.

Cloning - Soon Crime Will Pay

In the first decade of the 2000's, the issue of cloning biologic cells or animals was debated.
Cloning Science - Good or Bad? The 'Soon Crime Will Pay' project presents a situation in which the world is already living with clones, full of 'duplicated' people. What will this world look like? How do we know to distinguish between a man and his 'twin'? How can we distinguish between the offender and the innocent?
The project was made in collaboration with the designer Keren Amitai and the photographer Max Lucas, as part of advertising studies at WIZO-Haifa.

Advertising Practice

Every practice is a good practice, of testing thinking and creativity. Practicing - E.G: Ads, Story boards and Billboard.
The designs were made as part of advertising studies at WIZO-Haifa.

Explore some
More of Morieldez Portfolio
E-mail Morieldez

morieldez.design@gmail.com