The world of consumerism surrounds us today from all sides.
Everywhere we look, we come across huge malls, logos and signs, advertisements and pictures of models and products.
It turns out that there are many parallels between the religious world that presents glamor and sublimity, and between the consumer world that presents it in its own way.
We go to the great temple of consumerism - the mall, participate in many shopping ceremonies, recite and believe the mantras of advertisements and glorify the uniqueness
and aura of the brand and product, which supposedly fill us with an emotional and spiritual space.
In the project the components of the world of consumption "religious" are presented in a more explicit and distinct way,
thus trying to draw attention to the fact that the formulas of attracting certain religion believers and of attracting consumers are similar.
The project has 6 posters measuring 1 * 1.4 meters each.
Project mensioned on:
Globes (22.07.2008) |
13News (nana israel) (23.07.2008)
