Welcome to

Morieldez

Hi there.
My name is Moriel, and I’m a Senior Product Designer and Visual Designer.
I'm passionate about smart and beautiful design, and I thrive on crafting user-centric, functional, and high-end visualized solutions.

Feel free to visit my Portfolio or read more About me.

In a nutshell

With 15+ years of experience in the digital design industry, I deliver a comprehensive range of skills, strategic design solutions, and creative services.
Product Design

Focus on understanding the core purpose of a product and its user needs to craft comprehensive solutions that unite strategy with design - from ideation to high-fidelity prototypes and deliverables.

Front End Design

Consider the underlying code (e.g. HTML/CSS/JS) to bridge the gap between creative design and technical implementation, ensuring a seamless transition from concept to a pixel-perfect outcome.

Visual Design

Aim to create high-impact visuals that balance brand guidelines and design systems with creative innovation, delivering a final message that is clear, engaging, and aesthetically refined across all platforms.

SEO & Accessibility

Build digital experiences with organic SEO and accessibility standards that are highly essential for driving product success.

Portfolio

Product Design

As a pixel-perfect oriented designer, designing and building digital products since 2008, I strive for smart, high-quality, and compelling designs.

I believe that great UI should be rooted in deep UX processes and a clear understanding of its role in the product creation roadmap. User needs are translated from research into impactful high-fidelity prototypes, ensuring every design decision serves a functional purpose and the broader strategy.

Skills & Tools

My multidisciplinary background is a core asset in my role as a Senior Product Designer. I transform ideas into interactive designs, always pursuing an optimal balance between creative vision and practical, user-centric solutions.

Leading end-to-end product design - from initial concept to final execution - is the essence of creating truly impactful results.

UX, Design & Prototype
Figma & FigJam
Miro
Adobe XD
AI Tools (Google)
Gemini
NotebookLM
Canvas (& Vibe coding)
Always in Mind
Design Systems
Accessibility (WCAG)
SEO & Semantics
Dev Tools & Frameworks
VS Code
WordPress & Elementor
Bootstrap / Tailwind-CSS
Code
HTML5/CSS3
SCSS
JS & JQuery (basic)
Essentials
Adobe Creative Cloud
Google Workspace
Previous Work Experience 2008-2025
  • Led the end-to-end UX for high-impact Google Earth features, including 'Historical Street View' and 'Request Access Flow', resulting in increased global engagement for millions of users.
  • Optimized the Google Earth Engine registration flow, simplifying complex account structures, resulting in a substantial surge in user sign-ups.
  • Championed an AI-powered feature for Google Earth, collaborating with PMs and Engineering to design complex, technically feasible workflows for data management.
  • Enhanced the Earth Engine ecosystem by leading UX/UI improvements for Python mapping tools based on research insights, and by integrating geospatial data within BigQuery Studio.
  • Led the end-to-end UX/UI design for the B2C Website (Desktop & Mobile), collaborating with cross-functional teams to define roadmaps and ensure brand consistency.
  • Drove UX design for core features, including Air Quality Historical View, Burnt Area, and Hazard Reports, establishing the foundations for mobile app implementation.
  • Optimized subscription and registration flows by designing enhanced forecasts and historical data features to drive user engagement and conversion rates.
  • Leveraged HTML/CSS expertise to streamline handoff processes and optimize design deliverables with R&D teams.
  • Led the UX/UI and UI development of the company's New Website and managed the full cycle from research, wireframing and design to implementation (HTML/SCSS/JS) and testing, resulting in increased conversion.
  • Drove the design and development of core features for the company's main website, Affiliates Program website and newsletters, whilst supporting 32 languages and ensuring responsiveness, SEO, and accessibility standards.
  • Designed key user flows for Android and Web apps, including a multi-stage onboarding and registration questionnaire, utilizing Material Design to align the cross-platform experience.

All projects were executed with a high consideration of complex financial regulations, ensuring a seamless balance between compliance and user-centric design.

  • Designed and implemented the UI development for dozens of websites and landing pages, ensuring high-quality visual and technical execution.
  • Designed and characterized user interfaces for mobile application projects.
  • Designed logos, branding, and marketing materials, maintaining visual identity consistency.
  • Designed and developed websites, landing pages, and newsletters, utilizing modern HTML and CSS standards.
  • Managed ongoing customer relationships, ensuring project requirements were aligned with client goals and expectations.
Moriel Liberman photo
A little about Me
  • B.Ed.Des Graduate with Excellence in Visual Communications from The NB Haifa School of Design - Wizo Academy of design and education.
  • User Experience class Graduate from Netcraft Academy.
  • Enjoying and collecting creative designs (digital and non-digital).
  • Amateur photographer that loves capturing unique compositions and life's little moments.
E-mail Morieldez

morieldez.design@gmail.com